Meta ad rejections
Facebook ad rejected for misleading claims
Meta blocks claims a reasonable person could not expect to come true, and claims you cannot substantiate. Specific numbers attached to a promise are the usual cause. The policy does not require anyone to have been misled, only that the claim reads as a guarantee.
What Meta’s notice says
What triggers it
- 01Guarantees of any kind: "guaranteed results", "100% effective", "no risk"
- 02Income promises with a figure and a timeframe: "make $10k a month"
- 03Weight or health outcomes with a figure: "lose 30 lbs in 30 days"
- 04Before-and-after framing, stated or implied
- 05Words that read as absolutes: miracle, cure, instant, permanent
Before and after
Guaranteed results in 30 days or your money back!
Most members see their first result inside the first month. Full refund policy applies.
A refund policy is fine to mention. A guaranteed outcome is not.
Make $10,000 a month working from home.
A step-by-step system for building a freelance income.
Drop the number and the timeframe. Both together are what triggers the classifier.
The miracle cure for back pain.
A physiotherapist-designed program for lower back pain.
"Cure" is prohibited in health copy regardless of context.
How to fix it
- –Remove the guarantee. Replace it with a typical result or a range, and say it is typical.
- –Strip specific figures from any outcome promise, especially figure plus timeframe.
- –Swap absolutes for qualified language: "designed to", "built for", "most people find".
- –If you have real substantiation, put it on the landing page and reference it rather than compressing it into a headline.
Caught before launch
Preflight carries the prohibited-claims list, including guarantees, income figures, weight figures, and absolute language, and marks each as a blocking error.
Scan your ad copy free →Questions
Can I use a real customer result?
Only if you present it as one person's outcome rather than an expected one, and you do not lead the ad with the number. Testimonials with figures still get flagged often.
Is "up to" enough to make a claim compliant?
No. "Up to $10k a month" is treated as an income claim. The qualifier does not remove the promise.
Other rejection reasons
Personal attributes
personal attributes
Prohibited content
prohibited content
Restricted category
special ad category
Low quality or clickbait
low quality
Engagement bait
engagement bait
Landing page problem
landing page
Circumventing systems
circumventing systems
Brand usage
Facebook brand
Image text
image text
No clear reason
ad policy violation