Meta ad rejections
Why was my Facebook ad rejected?
Meta sorts every rejection into one of these reasons. Find yours, see what triggered it, and check your copy before you resubmit.
Scan your ad copy free →Personal attributes
Meta rejected your ad under the personal attributes policy. Here is what triggers it, the exact wording to change, and a free scan that checks your copy before you resubmit.
Misleading claims
Meta flagged your ad as misleading, unrealistic, or deceptive. Here are the exact phrases that trigger it, what to write instead, and a free policy scan of your copy.
Prohibited content
needs a humanMeta blocks some products outright. Here is what falls under prohibited content, why rewriting the copy will not help, and what your remaining options are.
Restricted category
Credit, housing, employment, politics, and health ads run under extra rules. Here is how to declare the category correctly and what changes about your targeting.
Low quality or clickbait
All caps, excessive punctuation, and clickbait phrasing get ads rejected on quality grounds. Here is the checklist, plus a free scan of your copy.
Engagement bait
Asking for likes, comments, shares, or tags in an ad triggers Meta's engagement bait policy. Here is what counts and what to say instead.
Landing page problem
needs a humanMeta rejected the destination, not the copy. Here is how to find the actual fault, including the mismatch case that looks like a working page.
Circumventing systems
needs a humanThis rejection is about the account, not the ad. Here is what Meta is accusing you of, why rewriting will not help, and what to do first.
Brand usage
Naming Facebook, Instagram, or Meta in your ad, or using another company's trademark, triggers this rejection. Here is the wording that passes.
Image text
needs a humanThe old 20% text rule is gone, but heavy text overlay still suppresses delivery and sometimes triggers a flag. Here is what actually applies.
No clear reason
Meta's rejection notice is vague or generic. Here is how to narrow down the real cause, in the order worth checking.